Logo of baskin robbins, featuring a pink and brown color design with the number "31" creatively embedded in the "br" initials.

You Can Count on Our Franchise Training and Support!

Modern ice cream parlor interior with a bright, clean design featuring a counter, digital menu, seating area, and hanging round lights.

We love that our franchisees come from all walks of life and live across the globe! They’ve combined their entrepreneurial spirit and drive with our vast industry experience to start and grow their restaurants, relying on our franchise training and support along the way. 

Our franchise help is something you can look forward to, too, regardless of your industry background. That’s because, while we like to see franchisee candidates with previous business ownership or management experience, we know our preparation and guidance are key to running a successful Baskin-Robbins franchise — and we’re committed to making sure you get it!

Your Franchise Training Starts Before the First Ice Cream Scoop

Our guidance is meant to put you in the best possible place to operate a Baskin-Robbins restaurant. We can help you find a location for your new Baskin-Robbins ice cream franchise that meets our requirements, factoring in key considerations like:

A baskin-robbins ice cream cup with two scoops topped with whipped cream, chocolate sauce, a cherry, and chopped nuts.
Traffic patterns
Ease of parking
And more!

Additionally, you’ll receive standard plans and specifications for your Baskin-Robbins ice cream franchise. We’ll put you in touch with approved vendors for important equipment and technology, as well as for the cheerful furnishings and décor our Baskin-Robbins ice cream stores are known for.

A Comprehensive Franchise Training Program

The Baskin-Robbins franchise training program is a thorough one,
meant to teach new franchisees everything they need to know
about our brand, our business model, and our products.
During 10 days of online and/or classroom instruction,
our experts will cover important topics like:

  • How to market your Baskin-Robbins ice cream franchise
  • How to prepare Baskin-Robbins desserts
  • How to leverage the Baskin-Robbins technology
  • How to set growth goals
  • How to hire friendly and qualified staff
  • And much, much more!
A banana split with three scoops of ice cream (vanilla, chocolate, strawberry), topped with nuts, syrup, and cherries, served in a glass dish.

You’ll also benefit from on-site training at an operational Baskin-Robbins restaurant for a truly hands-on experience and have access to mentoring and a field team to support you as you build your new business. In total, you’ll enjoy three weeks of pre-opening training that will leave you feeling ready to open and operate your franchise.

Our Franchise Support Isn’t Frozen!

It’s not enough to simply prepare you to make the most of our beloved name in a tasty industry — we’re with you for the life of your business in ways that will keep you ahead of the competition. With us by your side, you can count on:

A single scoop of rich, textured chocolate ice cream on a white background.

Marketing and Brand Support

Our efforts on your behalf include national marketing strategies and local campaigns that reiterate what it is our customers love about a Baskin-Robbins experience. You’ll also have access to a comprehensive suite of promotional materials to use for your local marketing efforts.

A single scoop of vanilla ice cream with swirls of raspberry sauce and chunks of chocolate, isolated on a white background.

Irresistible Products

Baskin-Robbins offers something for everyone — creative cones, unique cakes, frozen beverages, and much more — and our world-class culinary team is always working to develop products that'll turn your guests into repeat customers, lickity split!

A single scoop of pistachio ice cream isolated against a white background.

A Franchisee Advisory Council

We value what our franchisees think and say, so we have developed a franchisee advisory council to better enable Baskin-Robbins franchisees to share their feedback with us. Our advisory councils work on the district, regional, and brand levels to discuss ideas and hear questions or concerns, keeping the Baskin-Robbins name at the forefront of our industry.

An empty wooden classroom desk and chair placed on a patterned carpet, surrounded by colorful educational posters on white walls.Pink number 31 in a bold sans-serif font.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.

*Royalty rates differ by geography, please review FDD for complete details.

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